What is the primary purpose of the nutrition facts label?

The primary purpose of the nutrition facts label is to help consumers make informed nutritional choices. This label provides essential information about the contents of the food product, including macronutrients (such as carbohydrates, proteins, and fats), micronutrients (such as vitamins and minerals), and calorie content. By having access to this information, consumers can better understand the nutritional value of the food they are purchasing and how it fits into their overall diet and health goals. This transparency empowers individuals to compare different products and make healthier choices that align with their specific dietary needs, preferences, and health objectives.

While brand information, pricing, and advertising health benefits may contribute to marketing a product, they are not the primary intent of the nutrition facts label. The central focus is on delivering precise and standardized nutritional data that directly aids consumers in making better dietary selections.